Craft. Organic. Original.
A company that distributes artisan foods should should have a hand-made brand to match. This option boasts original lettering done specifically for Knoshy. This branding system is light, whimsical, flexible and works beautifully with both print and digital mediums. Line, curves and color and key elements to this Knoshy design.
Pegg is an app with one goal in mind: to create more empathy in the world. By creating a mobile app that lets users "peg" their friends' personalities by answering zaney questions, this app is helping place users in their friends' shoes one card at a time.
As Pegg’s primary user base is kids in junior high and high school, we developed a playful set of icons that also pack some irony and mischief.
Working with cards allows the user to use swipe gestures to get through questions quickly.
Users can see what their friends are doing, check their messages, and even see who would be a good friend match.
Pegg is highly gamified to make the experience of guessing your friends’ answers stickier. After every few questions the user is presented with their stats disguised as animated rainbows.
Red Tricycle is an incredible company to design for. They believe life is a journey of delight and discovery for both parent and child. Their mission is to help busy parents find the best things to do with their kids in their city, and to take them from discovery to activation, quickly and efficiently.
One of my main constraints as a designer in this company is keep the user in the app for as little time as possible. Our goal is to get families out into the real world, interacting with real people and supporting the local economy.
Not a bad gig if I do say so myself!
Even before the Google Design team released the Material Design guidelines I was salivating to update Acorn's Android app. The bold splashes of color, thoughtful animations and an overall experience based in reality is a direction I've been waiting for Google to take for a while.
I have to say, the most fun part about designing for Material Design is the focus I get to put towards fun and helpful animations. I've been mocking up motion designs in Keynote, what the Google Design team does, instead of After Effects. Animating in Keynote... something I thought I'd never write.
I'm excited just thinking about what Material Design will bring in 2015.
Nostalgic. Explorative. Colorful.
A brand that invites a diverse community into a colorful and open atmosphere. This identity is designed to work within a much more robust system than simply a logo. A family of illustrations and an expanded color palette allow this visual system to easily transition into clothing, community foundations and even billboards.
Acorn is a location-triggered messaging and reminders app featured by TechCruch, Fox Business, and Venture Beat.
I was lucky enough to direct, film, edit, and even record the voiceover (yeah das me) of the kickstarter film that raised $30k in a month.
Before starting, I honestly could not believe it was possible to effectively "brand" one of the most diverse places on earth, Brooklyn, New York. After a year of research, fund-raising, workshops, a documentary, and designing a web and iOS application, we're well on our way to branding the borough.
I was asked to move from designer and filmmaker to project manager for this incredible project. This Herculean participatory design project can be broken down into four parts.
1. iOS and web application for people to post what Brooklyn is to them
2. Documentary of the journey to define the ever-changing BK identity
3. Workshops hosted throughout the borough
4. Collaborative art exhibition and book
Frank Scott Krueger, designer
imagenHB, design firm
The largest digital signage network in the united states.
Check out Admirable's live website here.
Also check out the Admirable animation I illustrated, directed, and wrote the voiceover copy for! To be totally Frank, I'm not the biggest fan of the music they went with in the end, but what-can-ya-do?
Techpear is a web application that allows businesses to hire employees based on cultural fit and knowledge.
I was thrilled to come in and take the design lead in an phenomenal young tech company based in Mountain View-based. It also was more than awesome to work for a week in the headquarters of one of the Silicon Valley's best accelerator programs: 500 Startups.
You can check out their website in-progress here.
What an adventure being a co-founder of LOCL 5 was!
As a team of avid travelers, artists and content creators, our ultimate goal was to become the guidebook of the future.
The user is presented with the five most endorsed locals in the area. This elite group of five (aka the LOCL 5) is constantly changing based on activity within the app. Users “endorse” locals for being quality sources of information for their city.
We found that users are more satisfied with less options. This is precisely why we chose to select a handful of people to meet or a few things to do in any given town.
Branding, signage, menu and uniform design for the premiere Italian restaurant in Buenos Aires, Argentina.