What an adventure being a co-founder of LOCL 5 was!
As a team of avid travelers, artists and content creators, our ultimate goal was to become the guidebook of the future.
The user is presented with the five most endorsed locals in the area. This elite group of five (aka the LOCL 5) is constantly changing based on activity within the app. Users “endorse” locals for being quality sources of information for their city.
We found that users are more satisfied with less options. This is precisely why we chose to select a handful of people to meet or a few things to do in any given town.