Pegg is an app with one goal in mind: to create more empathy in the world. By creating a mobile app that lets users "peg" their friends' personalities by answering zaney questions, this app is helping place users in their friends' shoes one card at a time.
As Pegg’s primary user base is kids in junior high and high school, we developed a playful set of icons that also pack some irony and mischief.
Working with cards allows the user to use swipe gestures to get through questions quickly.
Users can see what their friends are doing, check their messages, and even see who would be a good friend match.
Pegg is highly gamified to make the experience of guessing your friends’ answers stickier. After every few questions the user is presented with their stats disguised as animated rainbows.